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Be You,
Be Unique,
Be Lala Land

Lala Land Swimwear was founded in 2010 by visionary designer Shireen Serina.
Born out of the free spirit of its creator the brand encapsulates everything that embodies unique and creative design.

Lala Land fuses vibrancy and panache with form and functionality in order to make a statement like no other swimwear brand. It captures a sophisticated yet unpretentious style that’s guaranteed to stand the test of time.

And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic will never find it.

– Roald Dahl –

Our mission at Lala Land is to provide a high end collection of boutique swimwear and accessories to women, men and children that capture and inspire imaginations through colorful, mysterious, fantasy, dreamy, wonderful and quality designs.

To create fresh and innovative products, drawn from our inspiration and our love of designing swimwear. For customers to capture the essence of Lala Land and relate to our products through our manifesto.

To deliver each handmade quality piece that is Australian made and owned.

Our current vision at Lala Land is exploring the creature within.

You will find in the 2014 Creatures collection, our love for the magical and mysterious that encapsulate the essence of LALA LAND. The dreamy, wonderful, colorful and beautiful creatures, from fantasy lands that capture our imagination.

We believe we all relate to the magic of mysterious creatures that inspire and excite us – The Unicorn, The Leopard, The Mermaid, The Black Rabbit, The Bird of Paradise and The Indian..

We all have elements of wild creatures within us. You can find and express your inner mystical creature with Lala Land!

The manifesto of Lala Land is all about freedom of expression, making your own rules, standing out from the crowd and being unique and colourful. We want our customers to find their inner Goddess/God and be creatively free.

Our vision is to become a leading brand of boutique swimwear and accessories that are created outside the box. Each new and exciting product has its own individual style and recognition.